Trending New Music : Kendrick Lamar – i [Music Video] Drew November 5, 2014 Share New Music : Kendrick Lamar – i [Music Video]3.9 (77.5%) 8 vote[s] New Music : Kendrick Lamar – i [Music Video] Kendrick Lamar has dropped the official video for his new song ‘i.’ The video sees the ‘Poetic Justice’ singer out and about town while flashes of people that aren’t “loving themselves” appear throughout.