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LeBron James Signs Largest Deal in Nike History

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LeBron James Signs Largest Deal in Nike History

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LeBron James Signs Largest Deal in Nike History
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LeBron James has signed a lifetime deal with Nike ,the largest single-athlete deal in the company’s 44-year history, according to ESPN’s Darren Rovell.

James also has a title that neither a legend like Michael Jordan nor contemporary like Kevin Durant can rival: He is the first player ever to receive a lifetime deal from Nike.

James, 30, signed a seven-year, $90 million contract with Nike before he was drafted by the Cleveland Cavaliers in 2003. In 2010, James resigned with Nike and reportedly earned as much as $30 million annually.

LeBron James has signed a lifetime deal with Nike

James has had his own shoe line with Nike since his rookie season, which grossed the most sales among active players at $340 million per year.

James’ deal with Nike is the latest in a series of successful business ventures, as noted by Fortune’s Daniel Roberts. Last week, he landed a $15.8 million investment from Time Warner Cable in his media company.

James invited criticism in 2005 when he told the AP he wanted to be the first billionaire athlete: “In the next 15 or 20 years, I hope I’ll be the richest man in the world. That’s one of my goals. I want to be a billionaire.” One could offer injuries and declining performance as obvious impediments to this ambition. But with this contract from Nike, James’ first $1 billion seems less contingent on his play and merely a matter of time.

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